Travel And Leisure Emails
Findings Results from a sample of 919 tourists present that vacationers in the profit segmentation cluster had intentions to revisit the vacation spot however they had been unlikely to suggest it to others. Another finding signifies that advertising campaigns on different promoting media sorts may need different results when focusing on completely different activities. Originality/value Leaning on the foundations of the marketing literature and the market segmentation concept, this research attempts to create a theoretical contribution that can be utilized to section international tourists primarily based on their travel motivations. Additionally, this research highlights the power of conditional probability approach,…
