The ultra Modern Italian furniture design is characterized by elegance, in other words through timeless design A company’s success is based on their ability to plan for the future and to implement innovative ideas and effective solutions to connect with stylish aesthetics with leading technology. Other than the theoretical approach of the Bauhaus School in Germany or the marketing and profit-oriented design view of the Americans, the Italian design lasted long especially due to its experimenting propensity, the improvisation acquirement of small craft business and the old cultural tradition, which did not want to separate beauty from function.
This golden period of Italian design production began due to the merging of the designers’ work and the research the Italian industry was carrying on. Designers also took tips from names in contemporary art and architecture like Alvar Aalto, Marcel Breuer and F.L. Wright.
As Jonathan Martin, International Directory of Company Histories once said: A preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.
Giorgio Armani S.p.A. is an Italian fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, …