Architect Who Revolutionized Italian Design — With Humor
Alessi PSJS: Juicy Salif, citrus-squeezer designed by Philippe Starck, 1990; citrus-squeezer in aluminium casting, mirror polished. Since then Italian companies such as Alessi, Driade, Moroso or Flos work together with renowned international Designers like Jasper Morrison , Konstantin Gric, Philippe Starck or Ron Arad This is one reason why the creations can not be easily classified as Italian Design, but it is also the reason why they are successful all over the world.
At the age of fourteen Cassandre and his family resided in Paris, where after a brief attendance at the Ecole des Beaux-Arts in 1918, he enrolled in Lucien Simon’s studio, at the Académie de la Grande Chaumière and at the Académie Julian In the 1920s Cassandre joined the avant-garde circles of Robert Delaunay, Fernand Léger, the poet Guillaume Apollinaire, and the composer Erik Satie, and earned a reputation as the designer of bold, stringently geometric posters in the Art déco style.
Great to look at and very easy to use, these two console tables feature an extremely accurate design in two different styles: Convivum has a quite strict shape similar to a sculpture, which makes it elegant and formal, Party comes with an essential and modern design.
Graphic representation in the form of renderings, 3D printing, and the creation of small prototypes further assist their ability to design and visualise products in connection with space or location, and accurately evaluate their functional and ergonomic properties.
The J&V Italian Design collections are differentiated by their characteristics and though they will grace any high-end residential application they are particularly suited to contract end-uses, in particular thanks to the width of the wallcovering of 90-100cm and their availability by linear metre which makes them especially useful for large surface areas.